COVID- According to Kantar, 19 pandemic lockdowns and the resulting work-from-home lifestyle shift have revolutionized the beauty sector. The quantity of products consumed has reduced dramatically, as customers prefer premium, natural, and environmentally friendly products.Kantar analyzed the purchase habits of more than 300,000 individuals and households in 20 countries [1] and women's daily usage habits across seven major economies [2] to understand the impact of two years of coronavirus lockdowns, shifting priorities, and the continuation of the work-from-home culture in their report, 'On Trend: The Evolving Beauty Consumer.'

Women aren't the only ones who like to paint their nails yellow, red, or black or get a fashionable French manicure. Manicures, like facials, waxing, and haircare procedures, appear to be something guys appreciate as well, and not just on social media.Manicures appear to be gaining popularity among men. And although rappers, singers, and other well-known entertainers started the trend, a new generation of males is standing up to prove that manicured and colored nails aren't just for women.